Universal Studios - Universal Products and Experiences has introduced shopUniversal.com, a newly redesigned online platform. The site offers an array of park-exclusive and personalized merchandise, featuring products from Universal’s franchises and films.
Expanded Franchises and Collections
The new shopUniversal.com platform includes collections inspired by various Universal properties. These include The Wizarding World of Harry Potter and DreamWorks Animation, along with classic films and seasonal events. The site provides themed shopping hubs to facilitate finding merchandise related to specific interests.
Personalization and Sustainability
A notable feature of the revamped store is the option for personalization. Customers can customize select products with their names or artwork. This feature includes made-to-order items, which aims to minimize overproduction and waste.
Exclusive Merchandise and Weekly Updates
The online store will feature a regularly changing lineup of exclusive merchandise. New releases and limited edition items from Universal Orlando Resort and Universal Studios Hollywood will be updated weekly.
Debut Collections: Holidays and Wicked
Launching with the new platform are two main collections: Holidays at Universal and Wicked: For Good. These collections include a variety of themed apparel and gifts related to the festive season and cultural phenomena.
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