SimEx-Iwerks - SimEx-Iwerks has introduced Vision 360, a new attraction featuring a fully LED experience with 360-degree views, dynamic storytelling, and sound effects. The company also announced a partnership with Shedd Aquarium in Chicago to open the Immersion Theater in spring 2026, which will offer a multi-sensory aquatic experience.
Vision 360: A New Experience
Vision 360 is a visually centered attraction that creates shared experiences through life-sized scenes. It prioritizes imagery over narration, encouraging visitors to interact with the content. The first production will focus on the natural world, combining entertainment with educational elements. Vision 360 can be installed independently or within existing spaces, featuring optional seating and accessibility features. It is noted for its potential to generate significant revenue in theme parks or similar venues.
Collaboration with Shedd Aquarium
SimEx-Iwerks has partnered with Shedd Aquarium in Chicago to introduce the Immersion Theater, set to open in spring 2026. This theater will offer a multi-sensory aquatic experience, expanding the aquarium’s visitor offerings and providing educational opportunities related to aquatic life.
Upcoming Presentation in Orlando
SimEx-Iwerks is scheduled to present its portfolio, including Vision 360, at an event in Orlando. The presentation will showcase the features and potential of Vision 360, along with other SimEx-Iwerks offerings, to industry professionals and prospective clients.
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